To ensure that the Canadian music industry gets access to a bigger market, SAMW plans to invite 15 neighboring countries to South Africa who form part of the regional common market called Southern Africa Development Community (SADC). The task for CMW is to market SAMW 2029 to the Canadian music industry and mobilize government in that regard. A strong industry delegation made up of key decision makers, artists, and government officials shall be expected to attend SAMW in September 2020. CMW and SAMW shall present in 2020 the opportunity for both countries to work towards strengthening cultural and bilateral ties by opening each other’s export markets.